Google's AI Lets You Try On Clothes Like a Pro!

Google launches a new fashion-related generative AI for virtual clothing try-ons.

The tool aims to make virtual try-ons more realistic, like Cher's closet preview in "Clueless."

 Initially available in the US for brands like Anthropologie, LOFT, H&M, and Everlane.

"Try On" button will appear on compatible products.

Users can choose a model with similar skin tone and body type for the try-on.

Generative AI utilizes diffusion technique to combine garment and model images.

Trained on Google's Shopping Graph, containing 35 billion products.

Offers good visualization for similar models, but doesn't guarantee fit.

Currently limited to upper body clothing items.

Part of a summer launch of AI features across Google platforms like Maps, Lens, and Labs